5 years on: How the BBC iPlayer sparked a TV revolution

Something amazing happened on Christmas Day 2007, and we don't mean Santa getting stuck in the chimney or Gran overdoing the sherry: the BBC launched iPlayer, its on-demand internet video service.

As LoveFilm's Simon Morris recalls, iPlayer changed the game: "They normalised the idea of catch-up TV," he said. "The service went a long way to explaining to middle England that streaming content was normal."

iPlayer was a hit from the very start, shifting 3.5 million programme streams and downloads in its first three weeks, and by April 2008 it accounted for one fifth of all UK internet traffic. By early 2012, 40% of online adults were using it.

Remember the launch ad?

iPlayer thrived for several reasons. One, it did something useful. Two, it did it very well. Three, it's constantly being improved - for example, it got a dramatic, social media-inspired makeover in 2010 and added links to other broadcasters' programmes in 2011. And four, it's constantly finding new devices to play programmes on.

<img src="http://cdn3.mos.techradar.futurecdn.net//classifications/computing/internet-and-broadband/images/bbc-iplayer-121208-580-100.jpg" width="580" alt="iPlayer"><figcaption> By early 2008, iPlayer was our go-to service for both TV and radio shows</figcaption></figure></p><p>The Wii, PS3 and iPhone got iPlayer in 2008, but Microsoft's boneheaded "no free stuff for free users" policy meant the Xbox didn't get iPlayer until 2012 - although when it finally arrived, the BBC made sure it worked with Kinect.<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9wPjxwPjxmaWd1cmU+PGltZyBzcmM9Imh0dHA6Ly9jZG4xLm1vcy50ZWNocmFkYXIuZnV0dXJlY2RuLm5ldC8vaW1hZ2VzL2JiYy1<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>GxheWVyLW5ldy01ODAtMTAwLmpwZyIgd2lkdGg9IjU4MCIgYWx0PSJJcGxheWVyIj48ZmlnY2FwdGlvbj5MYXRlIDIwMDgsIHdpdGggdGhlIG5ldyA8L2ZpZ2NhcHRpb24+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>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<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9wPjxwPjxmaWd1cmU+PGltZyBzcmM9Imh0dHA6Ly9jZG4yLm1vcy50ZWNocmFkYXIuZnV0dXJlY2RuLm5ldC8vYXJ0L2ZlYXR1cmVzL2l0b2FzdGVyLTU4MC05MC5qcGciIHdpZHRoPSI1ODAiIGFsdD0iaVRvYXN0ZXIiPjxmaWdjYXB0aW9uPlRoZSBpUGxheWVyIGlzbid0IGF2YWlsYWJsZSBvbiB0b2FzdGVycywgZGVzcGl0ZSBCQkMgQXByaWwgRm9vbHM8L2ZpZ2NhcHRpb24+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9wPjxwPkFzIGlQbGF5ZXIgZW1icmFjZWQgbmV3IGRldmljZXMsIHNvIGRpZCB3ZTogdG9kYXksIGp1c3QgNTAlIG9mIGlQbGF5ZXIgdmlld2luZyB<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yBoYXBwZW5pbmcgb24gY29tcHV0ZXJzLCBkb3duIGZyb20gNjUlIHRoZSB5ZWFyIGJlZm9yZSBhbmQgMTAwJSBvbiBkYXkgb25lLiBTb21lIG9mIHRob3NlIHZpZXdzIGFyZSBvbiBUVnMsIG9mIGNvdXJzZSwgYnV0IGFyb3VuZCBvbmUtcXVhcnRlciBvZiB0aGVtIGFyZSBvbiB0YWJsZXQgYW5kIHBob25lcy48L3A+PHA+PGZpZ3VyZT48aW1nIHNyYz0iaHR0cDovL2NkbjEubW9zLnRlY2hyYWRhci5mdXR1cmVjZG4ubmV0Ly9jbGFzc2lmaWNhdGlvbnMvaG9tZS1lbnRlcnRhaW5tZW50L3R2L0JCQ2lwbGF5ZXJfbmV3L2JiY19<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>GxheWVyX3BzM180eDMtNTgwLTEwMC5qcGciIHdpZHRoPSI1ODAiIGFsdD0iaVBsYXllciB<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yBhdmFpbGFibGUgb24gcHJldHR5IG11Y2ggZXZlcnl0aGluZy4gVGh<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yB<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yB0aGUgUFMzL1NtYXJ0IFRWIHZlcnNpb24gZnJvbSAyMDExIj48ZmlnY2FwdGlvbj5pUGxheWVyIGlzIGF2YWlsYWJsZSBvbiBwcmV0dHkgbXVjaCBldmVyeXRoaW5nLiBUaGlzIGlzIHRoZSBQUzMvU21hcnQgVFYgdmVyc2lvbiBmcm9tIDIwMTE8L2ZpZ2NhcHRpb24+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>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<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>GxheWVyLTU4MC0xMDAuanBnIiB3aWR0aD0iNTgwIiBhbHQ9ImlQbGF5ZXIiPjxmaWdjYXB0aW9uPkhEIHN0cmVhbWluZyBjYW1lIHRvIHRoZSBpUGxheWVyIGluIDIwMDksIG11Y2ggdG8gdGhlIGFubm95YW5jZSBvZiBzb21lIElTUHM8L2ZpZ2NhcHRpb24+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9wPjxwPkZvciBhIHdoaWxlLCB0aGVyZSB3YXMgZXZlbiB0YWxrIG9mIG9wZW5pbmcgdXAgaVBsYXllciB0byBvdGhlciBicm9hZGNhc3RlcnMsIGFsdGhvdWdoIHRoZSBCQkMgVHJ1c3QgZGVjaWRlZCB0aGF0IHRoYXQgd2FzIGEgcmVhbGx5IHRlcnJpYmxlIGlkZWEuIFJpdmFscyBkaWQgZXZlbnR1YWxseSByYWlzZSB0aGV<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>iBnYW1lLCBhbHRob3VnaCBwbGFucyBmb3IgdGhlIEJCQyBhbmQgY29tbWVyY2lhbCBicm9hZGNhc3RlcnMgdG8gdGVhbSB1cCBhcyBvbmUgYmlnIGhhcHB5IGZhbWlseSB1bmRlciB0aGUgUHJvamVjdCBLYW5nYXJvbyBiYW5uZXIgd2VyZSBjcnVzaGVkIGJ5IHRoZSBDb21wZXRpdGlvbiBDb21taXNzaW9uLiBJdCBoYXMsIGhvd2V2ZXIsIGdvbmUgZ2xvYmFsOiA8L3A+PHA+PGZpZ3VyZT48aW1nIHNyYz0iaHR0cDovL2NkbjQubW9zLnRlY2hyYWRhci5mdXR1cmVjZG4ubmV0Ly9hcnQvYnJvYWRjYXN0L0JCQy9iYmNfaXBsYXllcjQtNTgwLTEwMC5qcGciIHdpZHRoPSI1ODAiIGFsdD0iaVBsYXllcidzIGludGVyZmFjZSB<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yBwYXJ0aWN1bGFybHkgZ29vZCBvbiB0YWJsZXRzLCBhcyB5b3UgY2FuIHNlZSBmcm9tIHRoaXMgMjAxMiBzY3JlZW5zaG90Ij48ZmlnY2FwdGlvbj5pUGxheWVyJ3MgaW50ZXJmYWNlIGlzIHBhcnRpY3VsYXJseSBnb29kIG9uIHRhYmxldHMsIGFzIHlvdSBjYW4gc2VlIGZyb20gdGh<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yAyMDEyIHNjcmVlbnNob3Q8L2ZpZ2NhcHRpb24+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>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<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9vYmplY3Q+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9wPjxwPk9uZSBvZiB0aGUgcmVhc29ucyBpUGxheWVyIGlzIHNvIHdlbGwgbGlrZWQgaXMgYmVjYXVzZSBpdCBrZWVwcyBpbXByb3ZpbmcuIEluIEphbnVhcnksIEJCQyBwb2xpY3kgYW5kIHN0cmF0ZWd5IGR<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>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<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>9maWd1cmU+<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">PC</a>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<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>GxheWVyLW1haW4tNTgwLTEwMC5qcGciIHdpZHRoPSI1ODAiIGFsdD0iQkJDIGlQbGF5ZXIgMjAxMiI+PGZpZ2NhcHRpb24+VGh<a href="http://adipramana.com/2012/11/samsung-ativ-smart-pc.html" target="_blank" rel="nofollow">pc</a>yBlYXJseS0yMDEyIGltYWdlIHNob3dzIGhvdyB0aGUgQkJDIGhhcyBrZXB0IGlQbGF5ZXIgc2ltcGxlLiBUaGF0J3MgcGFydCBvZiBpdHMgc3VjY2VzczwvZmlnY2FwdGlvbj48L2ZpZ3VyZT48L3A+