The iPad's share of the UK tablet market has fallen from 73 per cent to 63 per cent in the last twelve months, according to figures published by YouGov.
The Tablet Tracker show a leap in the ownership of Android tablets, mainly through the cheaper Google Nexus 7 and Amazon Kindle Fire, while 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, Google and Amazon," said John Gilbert, Consulting Director of YouGov Technology & Telecoms.
Do you think Apple and Android are now equals in the tabletsphere or is the latter's rise due to the attractive price-tags slapped on devices like the Nexus 7 and Kindle Fire? Let us know in the comments section below.
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