Why ARM is still the tech giant you don't really know

Given that the number of ARM-based chips made in 2012 outnumbered the population of Earth several times over, it's fair to suggest that Ian Drew is a man whose finger is on the tech pulse.

A former Intel-man, Drew is currently in charge of marketing and business development, and is a key figure in the British company's strategy, making him an ideal person to ask just why such an influential technology company still remains so far from consumer minds.

For all its so-far brilliant model - letting partners like PGEgaHJlZj0iaHR0cDovL2FkaXByYW1hbmEuY29tLzIwMTIvMTEvc2Ftc3VuZy1hdGl2LXNtYXJ0LXBjLmh0bWwNIiB0YXJnZXQ9Il9ibGFuayIgcmVsPSJub2ZvbGxvdyI+U2Ftc3VuZzwvYT4=, Qualcomm and Microsoft hog the limelight - ARM is aware that there are big benefits to getting a little more credit than they currently do.

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"Having been at ARM for eight years I can tell you that, when I first joined everyone we talked to went 'ARM? Who are you?'. Now, the semiconductor market all know us very well and, in the next step outside of that, in software, content and OEMS we're reasonably well known

"The bit that we are not well known it as a consumer brand and the reason we don't do a consumer brand is our culture - we're very much into pushing our partners forward. Would we ever do a consumer brand? I'd never say never, but our business model is about partnerships and about the way we do business."

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